8 Produkte

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Tanakas take on art curation below.

Tanaka Saburi

Ansicht

Raster

Adam

Casual Pima t-shirt

80 CHF

Legeres T-Shirt aus zartem Pima-Baumwolljersey.

Mick

Klassisch tanktop

75 CHF

Tanktop aus Bio-Baumwollmix mit etwas Stretch.

What’s the most essential part of a great curation of art?

Storytelling. Period.

Remember, some still view art as the intellectual property of the rich. But as a curator, I aim to dispel this misconception.

Curatorial success to me is judged by how well you can frame, stage, and set up a scenario where the viewer is so disarmed by the experience that they feel something. Feel something from what someone else created.

Ross

Robuste Bio-Baumwolle jeans

275 CHF

Jeans im relaxed Fit aus 12,4 oz schwerem, festem Raw-Denim aus Bio-Baumwolle mit Rinse-Waschung.

Otis

Straight leg relaxed fit jeans

255 CHF

Jeans im Relaxed Fit aus 12,4 oz festem Bio-Baumwoll-Denim.

Awarded Best New Pick

Aden

Straight leg regular fit chino

220 CHF

Als "Best New Pick in 2026" von der New York Times Wirecutter ausgezeichnet. Klassische Regular Fit Twill-Chinos aus einem 305 g/m² schweren Bio-Baumwollgemisch mit leichtem Stretch und einer besonders weichen Haptik.