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Adjustable tote bag
Versatile tote bag crafted from recycled polyester interlock knit fabric.
10 products
Our portrait of London focuses on what’s most essential to any great city: the people.
Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.
What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?
We were curious. You might be too. Read Ife's take on melodies below.
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Adjustable tote bag
Versatile tote bag crafted from recycled polyester interlock knit fabric.

Logo Regular Fit Oxford shirt
Button-down shirt crafted from soft organic cotton oxford.
+3
It has to be memorable.
If people can't sing back the melody of your song, then it's not truly embedded in them. I want my music to be part of people's lives, to make their high even better and to bring healing through their pain. So, I have to make music that sticks.
Logo Regular Fit Oxford shirt
Button-down shirt crafted from soft organic cotton oxford.
+3
Smooth leather belt
Premium leather belt with nickel-free palladium finish buckle and adjustable loop.
+2
Relaxed fit wool blend trouser
Relaxed-fit pants crafted from a washable wool-blend fabric with a drapey handfeel.
+4
Rigid organic cotton jeans
Relaxed jeans cut from 12.4 oz rigid raw organic cotton denim with a rinse wash.
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