9 produits

Our portrait of London focuses on what’s most essential to any great city: the people.

Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.

What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?

We were curious. You might be too. Read Darrel's take on photography below.

Darrel Hunter

Affichage

Grille

Adam

Pima casual t-shirt

80 CHF

T-shirt coupe regular confectionné en jersey de coton Pima premium.

Mick

Classique débardeur

75 CHF

Débardeur en mélange de coton biologique avec une touche de stretch.

What’s the most essential part of a great image?

To me, it’s personality.

There are so many elements that needs to come together to make a great image. But the thing I love the most is personality. When I can bring out someone’s mood or personality in an image, that’s the most important thing for me. It’s a conversation between myself and the subject, which is then a conversation interpreted by the viewer.