Adam
Casual Pima t-shirt
600 SEK
Casual t-shirt av fin Pima-bomullsjersey.
+8
9 produkter
Our portrait of London focuses on what’s most essential to any great city: the people.
Approaching a selection of Londoners as we approach the design of our Essentials, we asked each of them to choose one thing that's essential to making their craft great.
What’s the most essential part of a great film? A great melody? Styling an outfit? Or simply a great day in London?
We were curious. You might be too. Read Darrel's take on photography below.
Darrel Hunter
Visa
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What’s the most essential part of a great image?
To me, it’s personality.
There are so many elements that needs to come together to make a great image. But the thing I love the most is personality. When I can bring out someone’s mood or personality in an image, that’s the most important thing for me. It’s a conversation between myself and the subject, which is then a conversation interpreted by the viewer.
Otis
Straight leg relaxed fit jeans
1 900 SEK
Jeans i relaxed fit i kraftig, kraftig denim i ekologisk bomull.
Kevin
Ribbed Ekologisk bomull tröja
1 350 SEK
Ribbad tröja tillverkad av ett ekologiskt bomullsgarn.
+5
Awarded Best New Pick
Aden
Straight leg regular fit chino
1 600 SEK
Utsedd till "Best New Pick in 2026" av New York Times Wirecutter. Klassiska chinos i regular fit, tillverkade i 305 g/m² ekologisk bomullstwill med en touch av stretch och en mjuk känsla. Avslutade med dragkedja och NN.07-logobroderi baktill.
+10
Otis
Straight leg relaxed fit jeans
1 900 SEK
Jeans med relaxed fit gjorda av 12,4 oz tung denim i ekologisk bomull.
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